How do some companies stay ahead of their competitors and create product differentiation? They engage in win-win relationships. In this Expert Perspective article Kopp looks at driving market share and profitability through innovative collaborations.
Product differentiation is one of the most important keys to profitability and a sustainable competitive advantage, but is difficult to achieve because of accelerating technological change. Instead, many decide to compete on price which is a race to bottom ending in huge profitability loss.
One of the most important (but often overlooked) ways to innovate and stay ahead of technological product obsolescence is to cultivate win-win relationships with your supply chain through involving them in the earliest stages of your innovation process.
A strong supply chain relationship can help spur innovation and create a competitive advantage. Kopp Glass has been helping technical glass customers in this way for almost nine decades.
Kopp’s Expert Perspective article focuses on the rewards of developing long term win-win innovation collaborations, vetting your supply chain and selecting those who are willing and able to help you innovate.
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