PPG to Reinstate Coraflon Brand Name for FEVE Architectural Powder Coatings

PPG Industries’ coil and extrusion coatings group announced that its line of fluoroethylene vinyl ether (FEVE)-based powder coatings will again be marketed under the Coraflon® brand name, reversing a previous decision to sell them under the Newlar™ brand name that PPG acquired with the purchase of Spraylat Corp. last December.

Scott Moffatt, PPG’s director of marketing, coil and extrusion coatings, says the decision to revert to the Coraflon brand name for FEVE-based powder coatings was made to maintain consistency in the marketplace.

“Architects and specifiers associate the Coraflon brand name with PPG, and it fits more comfortably into our branding hierarchy for other FEVE-based PPG coatings such as Coraflon ADS air-dry systems and Coraflon clear coats for the coil market,” he says. “Ultimately, we believe this is the best decision for our customers.”