LiSEC is not only Best in Glass Processing but also Best in Brand Leadership
LiSEC is not only Best in Glass Processing but also Best in Brand Leadership. Both submitted projects convinced the jury and prevailed against numerous cross-industry submissions: the trade-fair appearance at glasstec Düsseldorf in 2016 was awarded as the winner in the category Brand Fairs, Exhibitions & Events, which is equivalent to the second place. The revised industrial design won the award Special Mention in the category Brand Design which would equate to the third place.
“I am particularly proud of the two awards that we won. For me, that means that we are ‘best in’ in the field of marketing and product design – according to our slogan ‘best in glass processing‘,“ says Othmar Sailer, CEO of the LiSEC Group.
The German Brand Award is a prize for successful brand leadership in Germany. With a gross reach of more than 70 million contacts and more than 900 submissions, the award already enjoyed a great deal of attention in 2016. The contest is initiated by the German Design Council that ranks among the world’s leading centers of excellence and knowledge transfer in the field of design. The award is given to innovative brands, consistent brand leadership and sustainable brand communication as well as to personalities and companies that are pioneering in the world of brands. The contest shall communicate the sustainable increase of the brand value by the strategic use of design.
Exclusively allowed to take part in the contest are companies that were nominated...
“I am particularly proud of the two awards that we won. For me, that means that we are ‘best in’ in the field of marketing and product design – according to our slogan ‘best in glass processing‘,“ says Othmar Sailer, CEO of the LiSEC Group.
The German Brand Award is a prize for successful brand leadership in Germany. With a gross reach of more than 70 million contacts and more than 900 submissions, the award already enjoyed a great deal of attention in 2016. The contest is initiated by the German Design Council that ranks among the world’s leading centers of excellence and knowledge transfer in the field of design. The award is given to innovative brands, consistent brand leadership and sustainable brand communication as well as to personalities and companies that are pioneering in the world of brands. The contest shall communicate the sustainable increase of the brand value by the strategic use of design.
Exclusively allowed to take part in the contest are companies that were nominated...
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