Taiwanese firms were largely equipment suppliers to companies across the consumer durables and technology solutions space. They are now gearing up to give tough competition to their earlier customers , taking on South Korean giants like LG and Samsung. "We so far knew how to produce products, but we did not know how to sell them," said Eric Kuo, general manager of MSI Computer India , an information and communication technology (ICT) firm, which was mostly involved in supplying equipment for other brands in the IT market.
MSI India , which has been known for its production of motherboard and graphics cards, is now all set to launch its own tablets in the Indian market this July and is aiming to double the head count, besides strengthening up distribution channels its products. The company is eyeing revenue of $60 million this financial year, up from the $45 million it clocked in 2010-11 , and will spend about $1 million on marketing and advertising this year. "We are looking to expand our operations in India. By yearend, we are looking at doubling our head count and setting up more offices. We will also strengthen our distribution channels for all products," Eric said.
Among many international brands to which the Taiwanese firm supplied key equipment are Apple, Dell , HP, Sony and Verizon . Another technology equipment major, BenQ, used to produce mobile phones for Motorola till a few years back. The company now manufacturers LCD TV, LCD monitors and digital cameras for the Indian market. It said it gets 40% of its revenue from projectors and 40 percent from LCD monitors while TV and camera make up the rest 20%. "It is true that companies like LG and Samsung have been around for years now, but Taiwanese companies are world-class when it comes to manufacturing ICT and electronics hardware," said Rajeev Singh, country head, BenQ India .
Rana, associate vice-president operations (West) D-Link . Taiwan has a total of 758 electronic companies listed on its stock exchange and remains on the first position in the world in 11 ICT categories as of 2010. The total combined revenue of these companies at the end of 2010 was $411 billion while the industry grew at a rate of 31.6 %. According to Business Monitor International , India's consumer electronics market is expected to increase to $48.6 billion by 2015.
MSI India , which has been known for its production of motherboard and graphics cards, is now all set to launch its own tablets in the Indian market this July and is aiming to double the head count, besides strengthening up distribution channels its products. The company is eyeing revenue of $60 million this financial year, up from the $45 million it clocked in 2010-11 , and will spend about $1 million on marketing and advertising this year. "We are looking to expand our operations in India. By yearend, we are looking at doubling our head count and setting up more offices. We will also strengthen our distribution channels for all products," Eric said.
Among many international brands to which the Taiwanese firm supplied key equipment are Apple, Dell , HP, Sony and Verizon . Another technology equipment major, BenQ, used to produce mobile phones for Motorola till a few years back. The company now manufacturers LCD TV, LCD monitors and digital cameras for the Indian market. It said it gets 40% of its revenue from projectors and 40 percent from LCD monitors while TV and camera make up the rest 20%. "It is true that companies like LG and Samsung have been around for years now, but Taiwanese companies are world-class when it comes to manufacturing ICT and electronics hardware," said Rajeev Singh, country head, BenQ India .
Rana, associate vice-president operations (West) D-Link . Taiwan has a total of 758 electronic companies listed on its stock exchange and remains on the first position in the world in 11 ICT categories as of 2010. The total combined revenue of these companies at the end of 2010 was $411 billion while the industry grew at a rate of 31.6 %. According to Business Monitor International , India's consumer electronics market is expected to increase to $48.6 billion by 2015.
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