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Apple Unveils Stunning New Glass Cube at NYC Fifth Ave. Store [PHOTOS & VIDEO]

  • Released Date:2011-11-07
  • Valid until:Standing
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Apple has finally revealed its new Glass Cube at the Apple Store on Fifth Avenue of New York City, and the new design indeed looks different.

At a grand reopening was held at 10 a.m. on Friday at the Apple retail store on Fifth Avenue, one of the most visited and photographed landmarks in the City.

 
The previous design
The previous design

The 32-foot glass cube had the number of glass panes reduced from 90 to 15, and is praised for its "seamless" structure that has upgraded the already-revolutionary architecture of the tech giant's icon.

New design, with only 15 panes of glass
New design, with only 15 panes of glass

The glass cube was Apple's late CEO Steve Job's personal project, which he personally designed and funded.

The total cost of the project is estimated for $6.7 million.

This original design is an innovation by Bohlin Cywinski Jackson and structural engineers Eckersley O'Callahan, according to ArchDaily. The original glass cube and subterranean glass staircase were trademarked in 2010, associating the vision of the architecture with Apple's own innovations.

The company's plan for Fifth Avenue Cube originally appeared on the site in August, 2011.

Courtesy of MacRumors
Courtesy of MacRumors

Alongside the major transformation of the cube, some minor upgrades were seen in the plaza around the flagship Apple store.

New water drains and pavers were newly installed, and the surrounding bollards were removed

source from: www.usgnn.cn
 
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