A recent trend report from O-I indicates that “U.S. Consumers Love Glass.” The data and analysis from the report was prepared by O-I and based on an Omnibus phone survey, conducted of 1,000 U.S. consumers between April 1 and 3, 2011.
Key insights of the study say that when consumers compare glass, plastic, metal, paper cartons, and flexible pouches, glass tops the list in many categories. For example:
• 59% says glass is the most healthy and natural, followed by paper cartons at 17%
• 60% say glass is least likely to impact or change the way food or beverages taste, while plastic comes in second at 20%
• 37% believe that glass is the most environmentally friendly package, followed by paper cartons (30%), plastic (15%), metal (10%), and flexible pouches (6%).
When consumers were asked, “If you could buy your favorite food or beverage in any kind of container, what type would it be?”, the highest percentage (69%) chose glass. Eighty-five percent of respondents said that food and beverages taste better in glass, and 81% said they agree that glass containers look the most appealing on shelf.
A final insight: 90% say they agree that glass is the healthiest packaging because it doesn’t leach into product.
O-I is using these statistics to support its first-ever global campaign to champion glass, called Glass is Life™.
