According to the report Karin Dassimon (Karine Dussimon), in the packaging industry analyst at the firm Euromonitor International, in 2012 it became the leading type of glass packaging for alcoholic beverages. Its retail sales totaled nearly 200 billion units, according Upakovano.ru.
Category beer largely determines the fate of glass containers in the industry. It accounts for 74% of unit volume. In addition, the beer is low in alcohol compared to other alcoholic drinks, and low retail price makes it accessible to a wide range of people, and suitable for numerous reasons.
The wine, which accounts for 11% of the unit volume of glass containers for alcoholic beverages, was another sound category in 2012. Sales are accounted mainly for wine is from grapes. With retail sales of sparkling wines grew by 3% compared with the previous year. Category cider also creates interesting possibilities for glass packaging, today cider as an alternative to the local lager, especially, it is typical for the United Kingdom and South Africa. Growth in the category of glass in 2012 in a difficult economy driven by increased sales of alcoholic beverages in emerging markets. Here, rising incomes make such products more accessible to more consumers.
The Asia-Pacific region accounts for the largest share of regional sales of glass containers for alcoholic beverages (33%). Due to the growing volume of production and the cost of materials, returnable glass bottles continue to hold an advantage over its competitors in the region. Latin America and Eastern Europe are also important markets for glass containers in the category of alcohol. In 2012, they accounted for 32 billion and 25 billion units of sales, respectively. In these regions, the competition of metal cans and PET bottles for beer is quite strong. The Argentine government even encourages brand owners to switch to local production of glass, and in Russia consider the possibility of making the prohibition of PET packaging for beer in order to reduce the amount of beer consumed in the country. In contrast, in more developed regions such as Western Europe and North America, which remain the key markets of glass, in 2012, registered smoother performance. It is expected that this situation will continue until 2017. Challenging economic conditions, along with growing concern with their health leads to the fact that consumers in Western Europe consume less alcohol. In 2012, glass bottles glass bottles in Eastern Europe showed 1% drop. At a high level of performance affected saturation vodka in Russia, as well as government policies to reduce alcohol consumption in the country.
Prospects of glass in Asia look pretty rosy, mainly due to the influence of China. In 2012, the region was sold 66 billion units of glass. For the period from 2012 to 2017. projected average annual growth rate (CAGR) of 5%. According to experts, the Asia-Pacific region will lead the future global demand for glass containers. Today, China accounts for a large part of the regional demand. India is in second place. For it is projected CAGR of 7%.
In southeast Asia, demand is also growing steadily. As the Indian market, heavy and thick returnable glass bottles are best manifest themselves in difficult logistical conditions of cities in Indonesia, the Philippines and Malaysia.
In this region, only the category of beer for 71% of wholesale sales of glass containers for alcoholic beverages. In countries such as Thailand and Vietnam, beer is very popular. However, the forecast for 2012-2017. growth in this key category is not as dynamic as in the category of liquor or wine.
Wine in Asia is characterized mainly varieties, not made from grapes. The most popular uses rice wine. Meanwhile, consumer interest often shifts from these rather traditional products to more Western version of the grapes. All new users are addicted to calm red wines. In India, glass containers also expects a significant increase. Compared with China, India ranks only sixth place in the world on the use of glass containers for alcoholic beverages. Nevertheless, 6.6 billion units in 2012 demonstrated impressive growth (7.5%) compared with the volume of the previous year. This has made the market is one of the fastest growing in the world. Of course, my role here is played by the size of the population and economic growth. However, alcohol is more and more becoming a part of Indian culture. Social change allows brand owners to make their products more affordable with the help of retail sales in remote and rural areas of the country.
